Consultancy in Action (CiA) is run by Peter and Ceri Schooling, with extensive experience in marketing and PR.
Peter provides business and marketing insight to small growth companies that builds value through:
| 1. | A better understanding of their marketplace. |
| 2. | An analytical view of the competitor landscape. |
| 3. | Improved delivery of customer marketing. |
| 4. | Demonstrable experience of creating product propositions that build sustainable and consistent value over time. |
There are 6 primary areas where CiA helps small growth businesses:
| 1. | Competitive Landscaping - for a competitive advantage |
| 2. | Market Sizing - for a definition of the opportunity |
| 3. | Marketing Strategy - for deliverables against objectives |
| 4. | Product Proposition - for definition and clarity of where value lies |
| 5. | Customer Targeting - for accessibility, contact and retention |
| 6. | Communication Channels - for awareness and lead generation |
Through PR in Action Ceri provides on and off-line PR expertise predominantly in the FMCG and consumer packaged goods sector. Ceri has worked on Lever Faberge, and more recently on Proctor and Gamble campaigns, covering product launches, brand awareness, opinion former product endorsement and usage, as well as website launch, traffic building and blogging. For a quick review of Ceri's experience and contact details click here.
We work to clear objectives with stated deliverables to ensure transparency and clarity in all dealings.
Operating in both the B2B and B2C markets, clients past and present include P&G (website creation and development), Comic Relief (FMCG project), First Great Western, Monster (online recruitment), Nectar (loyalty programme), Site Intelligence (online marketing analytics), Lever Faberge. Click here for a full list of clients or drop Peter a line via email.
For further information or informal discussion please contact Peter by email or telephone +44 (0)7774 243545.