Communication Planning

Different channels of communication will be better at achieving different objectives – but how do you choose?  And what do you want your communication to do e.g?

•  Build awareness
•  Educate readers
•  Encourage the audience to place an order
•  Encourage the audience to telephone for more information
•  Drive the audience to your website
•  Sample your product / service

•  Build a database

CiA can help in this selection process to ensure that the right combination of channels are assessed and selected and, as importantly, what content is delivered through these channels. The balance between content / copy and visual stimulation will affect the choice of channel and the desired response from each:

 

‘Peter was able to bring his marketing, business and investment skills together to help us develop an embryonic idea into a feasible business plan with appropriate partners. His rigour and thoroughness in the research phase and his anticipation of the needs of the project in the planning phase, has resulted in securing the confidence of key stakeholders at all points along the way. This has enabled the project to move forward at full steam and with every chance of great success’.

Amanda Horton-Mastin – Innovation Director, Comic Relief

 

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