Communication Planning
Different channels of communication will be better at achieving different objectives – but how do you choose? And what do you want your communication to do e.g?
• Build awareness
• Educate readers
• Encourage the audience to place an order
• Encourage the audience to telephone for more information
• Drive the audience to your website
• Sample your product / service• Build a database
CiA can help in this selection process to ensure that the right combination of channels are assessed and selected and, as importantly, what content is delivered through these channels. The balance between content / copy and visual stimulation will affect the choice of channel and the desired response from each:
"CiA has developed a cohesive and coherent plan for the business and has established a rapport with the Sales Directors, to ensure marketing and sales combine their efforts for improved delivery of all elements of the plan" Richard Campbell - Marketing Director |