Competitive Advantage
Creating a competitive advantage is key to engaging with potential customers. However, you need to understand your business offering before you can package and promote it.
From a marketing audit comes the elements of a competitive framework:
A marketing audit will provide you with a competitive framework for your company in terms of what you have to offer, the core positioning to enable potential customers to understand what you have to offer and how you can package this to best commercial effect – and this is for all stakeholders of the business, from employees to investors, to potential customers.
"CiA quickly identified the issues and undertook a competitor review and brand positioning which provided us with a better understanding of our competitive advantage, a new and consistent brand message and ‘look and feel’ to our customers. CiA has also developed and implemented a marketing plan to bring greater relevance and understanding of our proposition to a broader customer base." David Jackson – Founder and CEO |