Marketing Planning
Marketing planning sets out the actions and expectations of the business. It is totally independent of a marketing budget – whether you have a budget of £20,000 or £200,000 the planning process needs to be conducted. So why is it important to your business?
Marketing planning:
| • | Describes how and what you need to do to achieve the business objectives |
| • | Ensures all stakeholders are aware of what the business is doing |
| • | States timing and deliverables against an agreed plan |
| • | Provides a framework for creativity in delivery of actions |
| • | Defines overall budget allocation and breakdown by activity |
| • | Sets criteria for evaluation and success – and learnings for the future |
| • | Targets key customer groups according to sales and profitable revenue expectations |
Marketing planning improves marketing performance by making business activity more effective.
Depending on a company’s own internal resources I offer hands-on consultancy from marketing planning, to creative development for brand impact and finally to implementation of the plan.
"Peter has supported the museum now for over 4 years and provides us with invaluable insight from the work he does with his other Clients. His advice has directly led to improved performance in several areas of the museum’s trading activities”.
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