Project Management
This is about resources and the available skill set. All businesses, whether enterprise or SME, have projects that need to be managed from start to finish.
This question is relevant to both people as well as budget. The cost of employing a dedicated sales and marketing person may not be either achievable in terms of overhead cost or desirable in terms of the need for a full time employee.
CiA can offer this service costed on a daily or project basis to ensure Clients receive the benefits of a sales and marketing professional without the fixed overhead. A valuable by-product of this can be the transfer of knowledge and / or training of individuals within the company to take on this role so that over time the external resource is reduced and costs amortised within existing company overheads.
CiA also has a network of suppliers who can provide all the marketing support necessary to compete in a competitive environment. This project management ensures the right people for the right job without sacrificing quality.
Resources include:
| • Design, artwork and production | • Brand creative review |
| • Copywriting | |
| • Telemarketing | • Market research |
| • Project management | • Direct response promotion |
| • Communication channel selection | • Sales channel development |
| • Website development | • Sourcing |
" I've worked with Peter for 10 years, much of which has been on the agency's main Account, Lever Brothers. Peter worked with us as a board director looking after the Persil and Domestos business which included brand communication work, new product launch, consumer activation programmes, partnership marketing and key customer development." Liz Ellerton - Managing Director |