Project Management
Any business, whether enterprise or SME, has projects that need to be managed from start to finish - but how is this to be resourced?
This question is relevant to both people as well as budget. The cost of employing a dedicated sales and marketing person may not be either achievable in terms of overhead cost or desirable in terms of the need for a full time employee.
CiA can offer this service costed on a daily or project basis to ensure Clients receive the benefits of a sales and marketing professional without the fixed overhead. A valuable by-product of this can be the transfer of knowledge and / or training of individuals within the company to take on this role so that over time the external resource is reduced and costs amortised within existing company overheads.
CiA also has a network of suppliers who can provide all the marketing support necessary to compete in a competitive environment. This project management ensures the right people for the right job without sacrificing quality.
Resources include:
| • Design, artwork and production | • Brand creative review |
| • Copywriting | |
| • Telemarketing | • Market research |
| • Project management | • Direct response promotion |
| • Communication channel selection | • Sales channel development |
| • Website development | • Sourcing |
" I've worked with Peter for 10 years, much of which has been on the agency's main Account, Lever Brothers. Peter worked with us as a board director looking after the Persil and Domestos business which included brand communication work, new product launch, consumer activation programmes, partnership marketing and key customer development." Liz Ellerton - Managing Director |